Salesforce Certifications Guide

Before explaining salesforce certifications, let’s give a hint to those wondering what Salesforce is. Salesforce is a company that develops software that runs in the cloud and is intended to assist companies in locating more potential, completing more deals, and dazzling customers with outstanding service. It has been determined that Salesforce is the best provider of Customer Relationship Management (CRM).

Investing in Salesforce certifications can help you build a career that is more fulfilling in the long run. If you are interested in sales and marketing on a deep level, possessing assurance of your expertise with Salesforce could assist you in obtaining a better job within one of these sectors. 

No matter what your role is, getting Salesforce Certified is the first step toward accomplishing your goals. This guide will assist you in reaching your destination.

What is Salesforce Certification?

Salesforce certifications are believed to be sector expectations, as opposed to a sole qualifier, as it certifies whether or not an individual possesses expertise in a certain area inside Salesforce. These certifications can be obtained by passing an exam. To put it another way, “Salesforce Certification” refers to any certification specially designed for any level of Salesforce training.

There are certifications available for people who are eager to study and want to begin a career with Salesforce. Furthermore, these are suitable for both IT and non-IT individuals.

What are the benefits of having Salesforce Certifications?

There are many advantages to becoming Salesforce Certified. The following list demonstrates the importance of obtaining a certification.

1. Deep Understanding

In addition to boosting your sales and customer service skills, obtaining a Salesforce certification gives you a deeper understanding of the platform. It also makes you think more deeply about the platform and enables you to find unique new tools you may not have come across yet.

2. Real-World Experience

The Salesforce certification programs teach participants how to improve their work efficiency through hands-on practice. The modules come pre-packaged with live projects and case studies that include examples from real-world situations.

3. Companies Want Certified Workers

It is clear from reading the job descriptions for Salesforce-related positions that certification in Salesforce is required. The current state of the Salesforce employment market is “steaming,” which indicates that the amount of people fighting for a single position is considerable. The certification filters out the potential candidates by identifying those who do not meet the requirements.

4. Effective Account Planning

Obtaining a Salesforce Certification provides you with the knowledge necessary to comprehend the intricacies of the Salesforce platform. As a consequence of this, it enables you to browse through the application fast and respond to customer requests at a rapid speed while maintaining an extremely high level of accuracy.

5. Salary Advantages

According to a survey, the median compensation of Salesforce specialists who did not possess any certification was $71000, whereas the average salary of those who kept a certificate was $90,500. With just one credential, you can get all of this wage increase. Salesforce-certified professionals make an annual salary of more than $105,000.

How Much Does Salesforce Certification Cost?

The price of a certification exam varies widely based on the degree of the module being pursued. Salesforce outlines the costs associated with obtaining its various certifications. Individual certificates cost between $200 and $400, and retakes cost $100 each. The Salesforce Certified Technical Architect and the Architect Review Board Evaluation cost more as listed.

According to the laws in effect in the area, certification examinations are taxable. Upon completion of the registration process, Kryterion will gather any applicable taxes using Webassessor.

What Are the Salesforce Certifications You Can Take?

Since 1999, certification classes have evolved and diversified in tandem with Salesforce’s development and growth. The certifications in 2022 are organized by category below.

Salesforce Administrator Certifications

Administrators of Salesforce collaborate with stakeholders to set needs, tailor the platform to meet those goals, and provide users with the tools they need to make the most of Salesforce.

Salesforce Administrator

The Salesforce Administrator certificate is intended for individuals who are already familiar with Salesforce and are always looking for methods to aid their organizations in receiving even more out of further abilities and features offered by Salesforce.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Configuration and Setup: 20%

Object Manager and Lightning App Builder: 20%

Sales and Marketing Applications: 12%

Service and Support Applications: 11%

Productivity and Collaboration: 7%

 Data and Analytics Management: 14%

 Workflow/Process Automation: 16%

Salesforce Advanced Administrator

The Salesforce Advanced Administrator certification is intended for experienced Salesforce Administrators who have acquired the ability to employ advanced Salesforce abilities and features to overcome various company issues.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Security and Access: 20%

Objects and Applications: 19%

Auditing and Monitoring: 10%

Cloud Applications: 11%

Data and Analytics Management: 13%

Environment Management and Deployment: 7%

Process Automation: 20%

CPQ Specialist

The Salesforce CPQ Specialist certification is intended for people with expertise in Salesforce CPQ. Earning this certification is a terrific way to showcase your mastery of Salesforce CPQ’s quoting flows design, creation, and implementation.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: CPQ Platform: 23%

Bundle Configurations: 17%

Pricing: 16%

Quote Templates: 7%

Product Selection: 7%

Orders, Contracts, Amendments, and Renewals: 15%

Products: 11%

Approvals: 4%

Salesforce Developer Certifications

As a Salesforce Developer, you will be expected to use your programming and declarative skills to extend and tailor apps that run on the Lightning platform.

Platform Developer I

Certified Platform Developer I developers are familiar with the processes required to create and deploy bespoke business logic in addition to bespoke interfaces by making use of the programmatic capabilities offered by the Lightning Platform. They can extend the capabilities of the Lightning Platform by utilizing Apex and Visualforce, and they are aware of when it is appropriate to use declarative techniques.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 68%

Exam Outline: Developer Fundamentals: 23%

Process Automation and Logic: 30%

User Interface: 25%

Testing, Debugging, and Deployment: 22%

Platform Developer II

The Salesforce Platform Developer II (PDII) certification is intended for individuals with the knowledge and experience necessary to develop complex enterprise logic and interfaces using the advanced programmatic capabilities of the Salesforce Platform and data modeling.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 120 minutes (max)

Passing Score: 70%

Exam Outline: Advanced Developer Fundamentals: 15%

Process Automation, Logic, and Integration: 27%

User Interface: 20%

Testing, Debugging, and Deployment: 20%

Performance: 18%

JavaScript Developer I

Certified JavaScript Developer I developers have significant experience working to develop front-end and/or back-end JavaScript apps for the web stack. They also have experience working with technologies related to JavaScript, such as Lightning Web Components.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Variables, Types, and Collections: 23%

Objects, Functions, and Classes: 25%

Browser and Events: 17%

Debugging and Error Handling: 7%

Asynchronous Programming: 13%

Server-Side JavaScript: 8%

Testing: 7%

Industries CPQ Developer

The Salesforce Industries CPQ Developer certificate is intended for those with previous expertise in developing configuration, pricing, and quote apps for the Salesforce Communications, Media, and Energy & Utilities Clouds.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 63%

Exam Outline: Products: 20%

Promotions and Discounts: 7%

Pricing: 17%

Rules: 12%

APIs: 12%

Ordering and Quoting: 12%

Troubleshooting: 20%

OmniStudio Developer

The Salesforce OmniStudio Developer certification is designed for those with the abilities and expertise necessary to develop cloud apps using the OmniStudio declarative development tools.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Flex Cards: 15%

OmniScripts: 20%

Integration Procedures: 17%

Data Raptors: 20%

Expression Sets & Decision Matrices: 8%

Integrated Troubleshooting and Deployment: 20%

B2C Commerce Developer

The Salesforce B2C Commerce Developer certificate is intended for individuals who have experience working as full-stack developers for Salesforce Commerce Cloud Digital.

Cost: USD 200 plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: B2C Commerce Setup: 11%

Work With a B2C Site: 12%

Data Management Using Business Manager Usage: 24%

Application Development: 53%

Platform App Builder

The Salesforce Platform App Builder certification is intended for individuals who can demonstrate their skills and knowledge in designing, constructing, and executing custom apps by using the declarative customizing capabilities offered by the Salesforce Platform.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 63%

Exam Outline: Salesforce Fundamentals: 23%

Data Modeling and Management: 22%

Business Logic and Process Automation: 28%

User Interface: 17%

App Deployment: 10%

Salesforce Designers Certifications

Do you have a strong interest in designing user experiences with the human user in mind? On the Salesforce Platform, Salesforce Designers tackle difficult challenges and develop ethical, equitable, and sustainable solutions. These solutions are designed to benefit both enterprises and communities.

User Experience (UX) Designer

The Salesforce UX Designer certification is geared toward designers, whether they are just starting or have years of experience under their belts, and want to construct and design human-centered experiences using the Salesforce Platform.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Discovery: 13%

UX Fundamentals: 16%

Human-Centered Design: 12%

Declarative Design: 27%

Testing: 11%

Salesforce Lightning Design System (SLDS): 21%

Strategy Designer 

The Salesforce Strategy Designer certification is for those who can effectively apply design thinking to develop experience strategies that generate tangible results for businesses on the Salesforce Platform. The competencies of applicants range from company to innovation to design and delivery.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 70%

Exam Outline: Value Design: 32%

Tools and Artifacts: 23%

Intangible Deliverables: 26%

Leveraging Adjacent Roles/Skills: 19%

Salesforce Consultant Certifications

Salesforce consultants help business stakeholders identify needs, tailor the platform to their specific needs, and maximize its potential.

Education Cloud Consultant

The Salesforce Education Cloud Consultant certification is intended for consultants with prior experience working in customer-facing capacities while implementing Salesforce Education Cloud solutions.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Domain Expertise: 18%

Education Cloud Configuration: 22%

 Implementation Strategies and Best Practices: 18%

Solution Design: 19%

Integration and Data Management: 16%

Analytics: 7%

Experience Cloud Consultant

The Salesforce Experience Cloud Consultant certification is intended for individuals with previous experience in practical implementation and consulting on Experience Cloud in a role that interacts directly with customers. Candidates also need to be able to diagnose and fix problems with various platforms.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Experience Cloud Basics: 8%

Sharing, Visibility, and Licensing: 17%

Branding, Personalization, and Content: 15%

Templates and Themes: 10%

User Creation and Authentication: 13%

Adoption and Analytics: 5%

Administration, Setup, and Configuration: 25%

Customization Considerations and Limitations: 7%

Field Service Consultant

The Salesforce Field Service Consultant certification is intended for those with substantial experience working with the administration and configuration of Salesforce and who can consult with customers regarding field service operations.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 63%

Exam Outline: Managing Resources: 16%

Managing Work Orders: 23%

Managing Scheduling and Optimization: 28%

Configuring Mobility: 10%

Managing Inventory: 8%

Managing Assets: 5%

Configuring Maintenance Plans: 5%

Permissions and Sharing: 5%

Nonprofit Cloud Consultant

The Salesforce Nonprofit Cloud Consultant certificate is intended for consultants with prior experience building and delivering Salesforce Nonprofit Cloud solutions in a customer-facing capacity that is in accordance with business needs.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Domain Expertise: 20%

Nonprofit Cloud Product Configuration: 22%

Implementation Strategies and Best Practices: 18%

Solution Design: 20%

Integration and Data Management: 15%

Analytics: 5%

OmniStudio Consultant

The Salesforce OmniStudio Consultant certification is geared toward professionals who have worked as consultants assisting clients in developing cloud applications with the help of OmniStudio.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 63%

Exam Outline: FlexCards: 23%

OmniScripts: 27%

Data Tools: 23%

Best Fit Solutioning: 27%

Pardot Consultant

The Salesforce Pardot Consultant credential is intended for individuals with prior experience implementing Pardot solutions in a role that interacts directly with customers. Candidates ought to be able to design and implement Pardot solutions in a way that satisfies the business requirements of customers and contributes to the customers’ ongoing prosperity.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 68%

Exam Outline: Evaluation: 17%

Account Configuration: 20%

Automating Business Processes: 17%

Email Marketing: 10%

Lead Management: 14%

Personalizing the Prospect Experience: 8%

Reporting, Metrics & Analytics: 11%

Salesforce Engage: 3%

Sales Cloud Consultant

The Salesforce Sales Cloud Consultant certificate is intended for individuals who have prior experience implementing Sales Cloud solutions in a role that directly interacts with customers. Candidates need to be able to effectively design and implement Sales Cloud solutions that make a long-term contribution to customer care, are manageable, and are configurable.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 68%

Exam Outline: Sales Practices: 11%

Implementation Strategies: 13%

Application of Product Knowledge: 18%

Lead Management: 7%

Account and Contact Management: 11%

Opportunity Management: 10%

Sales Productivity and Integration: 8%

Consulting Practices: 7%

Sales Metrics, Reports & Dashboards: 7%

Data Management: 8%

Service Cloud Consultant

The Salesforce Service Cloud Consultant credential is intended for individuals with prior experience implementing Service Cloud solutions in a role that interacts directly with customers. Candidates should demonstrate the ability to successfully design and implement Service Cloud solutions that meet customers’ business requirements, are capable of being maintained and scaled, and contribute to customers’ long-term success.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Industry Knowledge: 10%

Implementation Strategies: 15%

Service Cloud Solution Design: 16%

Knowledge Management: 9%

Interaction Channels: 10%

Case Management: 15%

Contact Center Analytics: 5%

Integration and Data Management: 5%

Service Console: 15%

Tableau CRM and Einstein Discovery Consultant

The Salesforce Tableau CRM & Einstein Discovery Consultant credential is intended for consultants who have previous experience working in customer-facing capacities and have designed and implemented solutions using the Tableau CRM and Einstein Analytics and Discovery platforms.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 90 minutes (max)

Passing Score: 68%

Exam Outline: Data Layer: 24%

Security: 11%

Administration: 9%

Tableau CRM Dashboard Design: 19%

Tableau CRM Dashboard Implementation: 18%

Einstein Discovery Story Design: 19%

Business Analyst

The Salesforce Business Analyst certification is intended for Certified Salesforce Administrators. They can analyze customer needs, document requirements, and collaborate with stakeholders to produce Salesforce solutions that improve business operations.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 5 non-scored questions.

Time: 105 minutes (max)

Passing Score: 72%

Exam Outline: Customer Discovery: 17%

Collaboration with Stakeholders: 24%

Business Process Mapping: 16%

Requirements: 17%

User Stories: 18%

User Acceptance: 8%

Salesforce Architect Certifications

Salesforce Architects are people who can think strategically and solve complex problems in detail. They design long-term systems that can withstand high traffic volumes and don’t underperform at crucial junctures in the process.

Application-Data Architect

The Salesforce Data Architect certificate is intended for those who evaluate the architecture environment and requirements, as well as those who build solutions on the Salesforce Platform that are robust, scalable, and high-performing in relation to corporate data management.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 105 minutes (max)

Passing Score: 58%

Exam Outline: Data modeling/Database Design: 25%

Master Data Management: 5%

Salesforce Data Management: 25%

Data Governance: 10%

Large Data Volume considerations: 20%

Data Migration: 15%

Application-Sharing and Visibility Architect

The Salesforce Sharing and Visibility Architect certification is intended for individuals who evaluate the architecture environment and requirements and those who design technically sound, scalable, and high-performing solutions for the Salesforce Platform that satisfy sharing and visibility security requirements.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 120 minutes (max)

Passing Score: 67%

Exam Outline: Declarative Sharing: 76%

Performance and Scalability: 7%

Programmatic Sharing: 17%

B2B Solution Architect

The Salesforce B2B Solution Architect is responsible for developing multi-cloud B2B solutions on the Salesforce Platform, aiming to provide the customer with increased business value.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 4 non-scored items.

Time: 120 minutes (max)

Passing Score: 58%

Exam Outline: Discovery and Customer Success: 25%

Data Governance and Integration: 26%

Design: 29%

Delivery: 12%

Operationalize the Solution: 8%

B2C Solution Architect

The Salesforce B2C Solution Architect is responsible for the design of multi-cloud options that run on the Salesforce Platform and provide personalized and seamless user experiences.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 4 non-scored items.

Time: 120 minutes (max)

Passing Score: 63%

Exam Outline: Discovery and Customer Success: 18%

Functional Capabilities and Business Value: 19%

Architecture Design: 23%

Data Models and Management: 21%

Integration: 19%

B2C Commerce Architect

The Salesforce B2C Commerce Architect has previous experience developing global websites that are compatible with a number of different brands and channels by using standardized design patterns.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions and 4 non-scored items.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Design/Discovery: 29%

Build: 19%

Monitoring/Troubleshooting: 14%

Integrations and Customizations: 22%

Launch: 16%

Heroku Architect

The Heroku Architect certificate is intended for individuals with the necessary knowledge, abilities, and significant experience in designing and implementing scalable solutions, deploying and managing applications, and managing teams and building workflows on Heroku.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 105 minutes (max)

Passing Score: 72%

Exam Outline: Heroku Platform: 10%

Data: 17%

Security: 15%

Heroku Enterprise: 28%

Architect Applications: 15%

Integrations: 15%

System-Development Lifecycle and Deployment Architect

The Salesforce Development Lifecycle and Deployment Architect certification is intended for those who evaluate the architecture environment and needs of their organization, and then execute management solutions on the Salesforce Platform that satisfy those requirements.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 105 minutes (max)

Passing Score: 65%

Exam Outline: Application Lifecycle Management: 8%

Planning: 13%

System Design: 15%

Building: 14%

Deploying: 14%

Testing: 13%

Releasing: 13%

Operating: 10%

System-Identity and Access Management Architect

Those who evaluate the architecture environment and requirements and design solutions that are sound, scalable, and high-performing on the Salesforce Platform while meeting the requirements for Single Sign-on (SSO) are the target audience for the Salesforce Identity and Access Management Architect credential.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 120 minutes (max)

Passing Score: 67%

Exam Outline: Identity Management Concepts: 17%

Accepting Third-Party Identity in Salesforce: 21%

Salesforce as an Identity Provider: 17%

Access Management Best Practices: 15%

Salesforce Identity: 12%

Community (Partner and Customer): 18%

System-Integration Architect

The Salesforce Integration Architect credential is intended for those who evaluate the architecture environment and needs and create architecturally sound and scalable technical solutions on the Salesforce Platform that meet end-to-end integration requirements.

Cost: USD 400, USD 200 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Evaluate the Current System Landscape: 8%

Evaluate Business Needs: 11%

Translate Needs to Integration Requirements: 22%

Design Integration Solutions: 28%

Build Solution: 23%

Maintain Integration: 8%

Technical Architect

The Salesforce Technical Architect has an extensive understanding of different development platforms. It depends on their abilities and expertise to analyze client needs and architecture to create safe, high-performance technical solutions that exploit the Salesforce platform’s potential.

Cost: USD 4500, USD 2250 (Retake) plus applicable taxes as required per local law.

Exam format: The candidate will review and solve a hypothetical scenario and then present to a panel of CTA judges. The presentation is followed by a question and answer session with the judges.

Time: – 3 hours for scenario review and solution preparation including a 15-minute break.

          – 45 minutes for scenario presentation.

          – 40 minutes for scenario Question and Answer session.

Exam Outline: System Architecture

Security

Data

Solution Architecture

Integration

Development Lifecycle and Deployment Planning

Communication

Salesforce Marketer Certifications

As a Salesforce Marketer, you will be responsible for developing customer-centric marketing initiatives to establish meaningful connections with clients and execute successful 1:1 customer interactions.

Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist certification is intended for individuals who can exhibit knowledge, talents, and expertise regarding the optimal procedures for email marketing. Message designing, subscription and data management, mailbox delivery, and external connectors with third-party applications are all included with the Marketing Cloud email application.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions, up to 5 unscored questions.

Time: 90 minutes (max)

Passing Score: 67%

Exam Outline: Email Marketing Best Practices: 10%

Content Creation and Delivery: 24%

Marketing Automation: 26%

Subscriber and Data Management: 26%

Insights and Analytics: 14%

Pardot Specialist

The Salesforce Pardot Specialist credential is intended for individuals who can showcase their abilities and knowledge in the areas of marketing workflow design, construction, and implementation using the Pardot platform.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions, up to 5 unscored questions.

Time: 90 minutes (max)

Passing Score: 72%

Exam Outline: Visitors and Prospects: 8%

Administration: 11%

Pardot Forms, Form Handlers and Landing Pages: 20%

Lead Management: 24%

Email Marketing: 20%

Engagement Studio: 17%

Marketing Cloud Administrator

Salesforce’s Marketing Cloud Administrator certification is aimed at administrators well-versed in the best practices for configuring Marketing Cloud services. Candidate skills should include a thorough knowledge of Setup and a familiarity with the data structure in subscriber data management. Credentialed Marketing Cloud administrators can resolve issues with account config and user demands.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Digital Marketing Proficiency: 13%

Subscriber Data Management: 18%

Setup: 38%

Channel Management: 16%

Maintenance: 15%

Marketing Cloud Developer

Certified Marketing Cloud Developers have practical knowledge in developing applications throughout the platform. They are proficient in the scripting languages Marketing Cloud uses and produce tailored and dynamic messaging and landing pages. In addition to that, they have experience with more advanced segmentation, reporting, and analytics, as well as data configuration.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions.

Time: 105 minutes (max)

Passing Score: 63%

Exam Outline: Data Modeling: 14%

Programmatic Languages: 35%

API: 22%

Data Management: 22%

Security: 7%

Marketing Cloud Consultant

The Salesforce Marketing Cloud Consultant certification is intended for individuals capable of establishing and implementing the tools for the Salesforce Marketing Cloud email application. These tools provide solutions for executing strategic and tactical email marketing campaigns. Candidates need to comprehensively understand the Salesforce applications, regularly configure and manage Salesforce, and collaborate with stakeholders to define requirements.

Cost: USD 200, USD 100 (Retake) plus applicable taxes as required per local law.

Exam format: 60 multiple-choice/multiple-select questions, up to 5 unscored questions.

Time: 105 minutes (max)

Passing Score: 67%

Exam Outline: Discovery and Architecture: 16%

Integration: 20%

Account Configuration: 12%

Automation: 20%

Data Modeling and Management: 21%

Messaging: 11%

Conclusion: Clarusway Salesforce Course

The Salesforce sector is seeing rapid expansion, and it is anticipated that 5 million new employees will be produced in the Salesforce Ecosystem by 2025. In addition, Salesforce is growing at a rate higher than 75% of the top 100 technology businesses.

With the Clarusway Salesforce course, you will have the opportunity to construct and contribute to real-life products, which you will be able to highlight in your portfolio when you are searching for positions as a Salesforce administrator or developer. You won’t need to know any coding to master the Salesforce platform. In addition, you will be taught the coding languages used by Salesforce, which will prepare you for further advancement into Salesforce Developer roles.

After completing the Salesforce course, you will be prepared to take Salesforce certification exams such as Salesforce Administrator, Salesforce App Builder, Salesforce Advanced Admin, and Salesforce Platform Developer I certification exams.

If you’re looking to launch a brand-new career in a relatively short amount of time, join our Clarusway Salesforce training program right away! 

Last Updated on August 9, 2023